CHOOSING THE PERFECT LOCATION FOR YOUR FRANCHISE
Choosing your franchise location is a big deal. Not just because it’s a big investment, but in a myriad of ways in which that single decision will become either a huge blessing or curse as you head along your way. There isn’t an exact way to choose a location but there are a number of things that you should be considering when you are looking around.
Area: How close are you to your target audience? For example if you are working with families are you near high density housing and schools?
Location: How is the parking or public transport access to your business? Is your space easily seen/found?
Fit Out: Could you use any existing fit-out or is it a start fresh? What are the council permissions on the property?
Number: How does the rent stack up against your income? Run the numbers over a twelve month period.
Finally will your space speak about your brand and culture. Especially for physically dependent businesses like ours, our studio speaks for us and how we see ourselves. We guide our franchisees right through this and in stacks more detail but this will get you started.